Snapse in the News
The following articles and interviews have been published during the past 12 months.
Lone Star International Film Festival
StarMaker Launches on Fort Worth Star-Telegram
Created for the Lone Star International Film Festival, the Akamai-powered Snapse StarMaker brings streaming short films to the web and mobile platforms for independent film buffs.
WSRadio: Online Marketing with RSS Ray
Media & Video with Mitchell Johnson
In this show we speak with J. Mitchell Johnson, Founder and CEO of Snapse, a media editing and exchange system built to support business applications around distributed video and its creation. Mitchell’s previous experience in media includes being the architect and executive producer of a groundbreaking news magazine series based on “20-20” that aired all over the former Soviet Union. He also founded TravelWorld Video, LP which financed, produced and marketed Fodor’s Travel Video. If you have even a passing interest in online video creation, or even media in general, then you do not want to miss these two leading experts discussing what they know best.
Tiny Technologies Aim Big at ad:tech
Ad:tech blog - November 7, 2006
ad:tech's Now and Next Technology Showcase was filled with a collection of small, upstart companies that are providing niche and new products catering to the drastically changing media landscape. One company, adhoc mobile , works with content publishers, brands and mobile service providers to bring marketer's messaging to multiple mobile applications, text and games. Snapse has launched a video creation platform that provides people tools to draw from multiple online video sources in a streaming fashion to create real-time, custom videos. Marketers can create custom video vignettes which users of the service can integrate into their personally created videos. Believe me, it's way cooler than I'm describing it.
Long-awaited Mitchell Johnson film arrives at Modern
Fort Worth Business Press - November 6, 2006
World without Waves, J. Mitchell Johnson’s fascinating and enigmatic film about a wanderer’s quest to settle down, will reach a hometown audience at 7 p.m. Nov. 8 at the Modern Art Museum of Fort Worth. The 2001–04 production awaits formal release — a genuinely maverick effort, offsetting a down-home rustic tone with Kafkaesque intellectualism — but already has connected with audiences and judges at the Santa Fe Film Festival and the Moscow International Festival.
WebMaster Radio: AdTech Connect
Today’s Word is Film
It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly difficult to find consumers without resorting to traditional interruptive advertising practices. His guests are Mitchell Johnson, independent filmmaker and CEO, Snapse, and Joe Neulight, co-founder and President, Without a Box.
Snapse cited as Example in Media Excel White Paper
Texas Instruments DSP Resource Guide - August 2006
"With the proliferation of Internet Protocol Television (IPTV) and Mobile TV deployments and the skyrocketing popularity of Social Media Networking Sites (ESPN, Google, Yahoo!, YouTube and Snapse), the need to efficiently reformat (transcode) content for distribution to broadband, IPTV and mobile devices has become a key operation for telecom service providers. Media Excel’s scalable transcoding solutions deliver real-time multi-format, multi-low bit rate high quality video to meet anytime, anywhere, any device market needs"...